press kit · v0.2 · 2026
desingularity · press
Everything press, editors, and event organisers need. Logos, colors, and the one-sentence brand description — nothing else. Always lowercase. Always paprika de + cream singularity.
00About
The brand description, set in writing — use verbatim.
One sentence
desingularity is a design intelligence company.
Four sentences
desingularity is a design intelligence company. The brand is composed, not designed. One equation governs every artifact: a / b = φ. The vocabulary is finite. The proportion is exact.
Quick reference
- Brand name
- desingularity
- Spelling
- lowercase · always · never separated
- Pronunciation
- dee · sing · GYU · luh · ri · tee
- Founded
- 2026
- Mark
- de/ — the favicon · the equation stated
- Equation
- a / b = φ
- Contact
- hello@desingularity.com
01Wordmark
Seven variants. de is always paprika, singularity is cream or graphite. Never separated, never capitalized.
02Favicon
The contracted mark de/. The equation stated, not solved.
03Colors
Five swatches. Paprika is the only accent — never call it red or orange. Cream is the field — never call it white. On press, swap paprika for paprika-dark (Pantone 1817 C).
paprika
PMS 1815 C · CMYK 12 67 65 18
paprika-dark
PMS 1817 C · CMYK 22 70 70 40
cream
PMS Cool Gray 1 C · CMYK 0 0 0 6
graphite
PMS Black 6 C · CMYK 70 64 60 80
black
PMS Black C · CMYK 75 68 67 90
04Download
Hand to a vendor, attach to an email, drop into a deck.