desingularity · press kit · v0.2 · 2026
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ONE SENTENCE
desingularity is a design intelligence company.

FOUR SENTENCES
desingularity is a design intelligence company. The brand is
composed, not designed. One equation governs every artifact:
a / b = phi. The vocabulary is finite. The proportion is exact.

QUICK REFERENCE
Name           desingularity
Spelling       lowercase, always; never separated; never capitalized
Pronunciation  dee . sing . GYU . luh . ri . tee
Founded        2026
Mark           de/ (the favicon · "the equation stated")
Equation       a / b = phi
Contact        hello@desingularity.com

WORDMARK USAGE
The wordmark splits at exactly 38.2 / 61.8 of optical width.
`de` is always paprika (#A85743).
`singularity` is always cream (#F0F0F0) — or graphite (#111111) on
cream backgrounds. Inversion (on paprika ground): `de` becomes
cream; `singularity` becomes black.

NEVER
- Separate `de` from `singularity` (`de singularity`, `de-singularity` are wrong)
- Title-case or uppercase the brand (`Desingularity`, `DESINGULARITY` are wrong)
- Swap the color assignment (paprika `singularity` on cream `de`)
- Use a TM, R, or copyright mark inside the wordmark
- Set the wordmark in bold (700+) or italic

COLORS — primary
paprika        #A85743   Pantone 1815 C   CMYK 12 67 65 18
paprika-dark   #7A3F32   Pantone 1817 C   CMYK 22 70 70 40   (press substitute)
cream          #F0F0F0   Cool Gray 1 C    CMYK  0  0  0  6
graphite       #111111   Black 6 C        CMYK 70 64 60 80
black          #0A0A0A   Black C          CMYK 75 68 67 90

TYPE
Funnel Display   structure, body, marks
Allura           the em rule — only on the ineffable
JetBrains Mono   labels, code, meta

THIS PACKAGE CONTAINS
01-wordmark/   seven wordmark variants (live SVG + outlined SVG + 2x PNG each)
02-favicon/    four favicon variants
03-symbol/     the equation, the standalone phi, the phi foot rule
04-palette/    palette in JSON, CSS, plain text (Pantone/CMYK)
README.txt     this file

FORMAT KEY
*.svg              live SVG — references the Funnel Display webfont; smallest
*-outlined.svg     outlined SVG — paths only, no font dependency; safe for vendor handoff
*.png              2x retina raster — font baked into pixels; safe for email / slides

For vendor handoff outside the desingularity stack, the outlined
SVG is the safe default.

CONTACT
hello@desingularity.com
desingularity labs · 2026
